Overview

Smart Bar USA is excited to partner with Lancer Worldwide in bringing to market the Controlled Dispense Platform — the next major advancement in self-serve beverage technology.
By leveraging Lancer’s global expertise in dispensing equipment, this collaboration delivers a solution built for high-volume venues that emphasize quality, speed, and profitability.

About Lancer Worldwide

Lancer Worldwide is a longstanding industry leader in beverage dispensing innovation. Founded in 1967 in San Antonio, Texas, the company has built a reputation for quality, efficiency, and engineering excellence.

Role in the Controlled Dispense Platform

Within the Controlled Dispense Platform, Lancer Worldwide contributes the hardware backbone: the reliable dispensing equipment, product variety, manufacturing capacity, and global deployment capability. The partnership leverages Lancer’s strengths to ensure:

• Portable & Scalable Deployment: Lancer’s ability to supply high-quality beverage equipment to multiple units and venues worldwide means the Controlled Dispense Platform can scale reliably. (From the press release)

• Precise Pour Hardware: Lancer’s history of engineering accurate, durable dispensing valves, towers, and cooled systems helps deliver the precise pours and consistency the platform promises.

• Support & Global Reach: With facilities and expertise around the world, Lancer supports both the initial deployment and ongoing service & maintenance of deployed systems.