Media & News

Smart Bar USA is helping hospitality and entertainment operators rethink how beverages are prepared, served and scaled.

From podcasts and industry publications to customer stories and expert conversations, this is where you can explore Smart Bar's latest media coverage, interviews and featured stories.

Podcasts & Interviews

Hear from Smart Bar USA and industry experts discussing beverage automation, hospitality technology and the future of bar operations.

Industry News

Follow Smart Bar USA's latest announcements, partnerships, product developments and industry coverage.

Customer Stories

See how operators are using Smart Bar technology to address real-world challenges around speed, staffing, consistency and beverage volume.

Expert Perspectives

Explore insights from Smart Bar USA and industry leaders on the changing role of technology in hospitality and beverage service.


FEATURED PODCAST:
Bar Automation, Explained by a Master Sommelier

What does bar automation actually mean for today's hospitality operators?

In this episode of GoTab's Behind the Tabs, Master Sommelier Will Costello discusses the role of automation in modern beverage service, including how technology can help operators improve speed, consistency and efficiency while maintaining the guest experience.

The conversation offers a practical look at where beverage automation fits into today's restaurants, bars, casinos and entertainment venues.

Listen to the Podcast →